Online therapy on your schedule
Rula helps you find online licensed therapists covered by your insurance, and expert in caring for unique needs.
- Access a diverse network of licensed, specialized experts
- Online appointments available as soon as tomorrow
- Rula will verify your out-of-pocket cost before your first session
How online therapy works at Rula
From beginning to end, we’ll tailor your online therapy experience to you.

1. Tell us what's important
We’ll use your preferences and insurance details to find providers who fit your needs.

2. Explore your matches
Browse the profiles of licensed, in-network providers who match your preferences.

3. Schedule your visit
Choose your preferred time and meet with your provider in as soon as tomorrow.

4. Join your online session
Connect with your provider over live video from wherever you feel comfortable.
Find your match
Take the first step towards better mental health.

The care you need, when you need it.
Individual Therapy
Meet one-on-one with a licensed mental health professional to address your individual concerns and maintain your overall well-being.
Couples Therapy
Work through relationship challenges with your partner under the guidance of a neutral and licensed expert.
Family Therapy
Strengthen bonds and reduce conflict within the family with the professional expertise of a trained family therapist.
Psychiatry
Meet with a licensed psychiatric provider to discuss or manage prescription medications as part of your treatment plan.

Benefits of online therapy

Convenience
Bypass the logistical hurdles and meet with a therapist from wherever is most convenient for you.

Comfort
The ability to attend sessions from a comfortable location, such as your home, can help you feel more relaxed and open up during sessions.

Greater diversity
Looking beyond nearby zip codes makes it easier to find someone who specializes in your unique needs.

Access to care
Online therapy ensures those with physical or mental limitations can access the care they need.

Effective care
Research shows that online therapy can be just as effective as in-person therapy for treating conditions like depression, anxiety, PTSD, and more.

Access to care
Visiting an office for therapy can feel too exposing for some. Teletherapy enables you to get the care you need from the privacy of a location of your choosing.

Hear from our patients
We’re making online therapy work the way it should.
Rula was the only way I was able to find a therapist. Everywhere else I was running into barriers. At a time when I was really struggling, finding help seemed impossible. Rula made it possible.

Finding mental healthcare through insurance can be a daunting task, but Rula made it easy to find a therapist who meets my needs and takes my insurance.

I was hesitant to go the online therapy route. But I am so glad I did. It was all an easy process and I absolutely adore my therapist. I’ve learned and grown so much.

The platform is easy to use in that I can see what each therapist specializes in and make my choice accordingly. I am not just simply given a provider, I get to choose one.

Starting therapy
There’s no right or wrong reason to start therapy. Whether you’re seeking help navigating a life transition or managing symptoms of anxiety or depression, therapy is an effective treatment for many types of concerns – all you need is an open mind and a general sense of what you’d like to explore with a therapist.
It depends on your personal preferences and goals. Whether you’re seeking a therapist who specializes in certain mental health conditions, shares your ethnic background, or is available to meet at your preferred time – Rula makes it easy to search and filter by what matters most to you. If you don’t feel like your first choice was a match, don’t worry – we’ll help you switch to a different therapist in our network. Check out our blog post for more pointers on finding your best-fit therapist.
Rula specializes in online therapy – giving you the flexibility to meet with your therapist from wherever you’re most comfortable. We’ll send you an appointment reminder containing a secure link to your scheduled Zoom session approximately 24 hours before your session.
Understanding costs
Rula accepts commercial plans from most major insurance carriers including Aetna, Anthem, most Blue Cross and/or Blue Shield plans, Cigna, Kaiser (by referral), Optum, Oscar, and United Healthcare. These vary by state. We can also work with some employer-based plans not listed. We do not currently accept Medicaid or Medicare plans, though we hope to in the future.
Rula patients typically pay $15 per session, although your individual cost may vary based on your insurance benefits and deductible. As a benefit of using Rula, we’ll contact your insurance carrier and provide you with an estimate of your per session cost before your first appointment!
While Rula is in-network with most major insurance plans, we understand that not everyone is covered by insurance. Rula offers a cash rate of $150/session for individual therapy and $165/session for families or couples.
The cash rate for psychiatry sessions is $350 for an initial 60-minute intake session and $150 for 30-minute follow-up sessions. You can also use your HSA (Health Savings Account) or FSA (Flexible Savings Account) to cover out-of-pocket expenses.