Rula and Amazon collaborate to expand mental healthcare access

Rula and Amazon are now working together to increase access to affordable mental healthcare.

At Rula, our mission is to make mental healthcare work for everyone. Our new partnership with Amazon Health Services gets us one step closer to that goal. We are now bringing Rula’s extensive network of over 10,000 mental health providers to Amazon customers via Amazon’s Health Condition Programs, helping people connect with the care they need quickly and affordably.

Amazon customers can now discover benefits to connect with Rula’s diverse provider network, which spans more than 80 clinical specialties, across all 50 states plus D.C. Through this collaboration, we aim to increase access to quality, covered mental healthcare services for millions of people.

The need for improved access to mental healthcare

A study by the National Institute of Mental Health found that roughly 60 million Americans live with a mental health condition, but only about half ever receive treatment. At Rula, we’re on a mission to change that. Our new collaboration aims to meet people where they are. In addition to shopping for everyday essentials on Amazon, people can now also check their coverage and connect with personalized mental health services in just a few clicks.

Amazon customers can search for mental health support in several ways, including using keywords like “stress relief” or “anxiety relief”, to find providers who take their insurance and meet their unique needs. Rula aims to make the process of both seeking and receiving mental healthcare as easy as possible. Our team is at the center of a patient’s mental healthcare journey, every step of the way. We match patients to a best-fit provider within minutes, offer appointments as soon as the next day, and provide essential services like 24/7 crisis support. Our experienced clinical team continuously monitors progress through measurement-informed care to ensure that our patients are not only receiving the help they need, but are genuinely getting better.

Finding personalized care, fast

At Rula, our goal is to provide comprehensive support during every step of your mental healthcare journey. With our network of over 10,000 therapists and psychiatrists representing more than 80 clinical specialties and a diverse range of backgrounds, quality care is just a few clicks away. Using our advanced matching capabilities, patients can connect with the right provider for their needs based on factors like language, race, cultural background, or specific treatment approaches. On Rula’s platform, 97% of provider searches result in a perfect match, and appointments can be scheduled as soon as the next day. We know that improved mental health is not always a straight path, and we aim to ensure patients have everything they need to make progress, whatever that progress may look like.

We’re proud to join Amazon’s Health Condition Programs to continue to further our work in making quality, affordable mental healthcare accessible to all.

About the author

Rula Health

Rula's editorial process

Rula's editorial team is on a mission to make science-backed mental health insights accessible and practical for every person seeking to better understand or improve mental wellness. Rula’s clinical leadership team and other expert providers contribute to all published content, offering guidance on themes and insights based on their firsthand experience in the field. Every piece of content is thoroughly reviewed by a clinician before publishing.